PBR and Pure Mild Be part of the Fizzy Drink Craze With Their Personal Exhausting Seltzers

This summer season goes down in historical past because the summer season of seltzer, with manufacturers like White Claw having fun with a huge soar in gross sales over the previous few months. Now Pabst Blue Ribbon and Pure Mild are getting in on the motion: Yesterday, the businesses each launched their very own arduous seltzers. PBR debuted Stronger Seltzer, a lime-flavored spiked seltzer, and Natty launched Pure Mild Seltzer in “Catalina Lime Mixer” and “Aloha Seashores” flavors. Based on the model’s Instagram web page, Pure Mild Seltzer hits cabinets later this month, however Stronger Seltzer is now on sale in choose markets throughout the U.S., Yahoo! and different retailers report.


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PBR teased the brand new launch on Instagram over the weekend, and it follows the discharge of one other non-beer beverage, Exhausting Espresso, which PBR launched earlier this yr. At eight p.c ABV, Stronger Seltzer muscle mass out common PBR (four.eight p.c ABV) and rival seltzers White Claw (5 p.c ABV) and Pure Mild Seltzer (6 p.c ABV) in alcohol content material—a stat that PBR performs up on its web site. The brand new drink is now obtainable in Texas, Arizona, California, and Montana, although it’s not clear what different markets PBR would possibly broaden to.


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Pure Mild introduced its seltzer product on Twitter and Instagram on Monday. The Catalina Lime Mixer model is a cherry-lime taste, and Aloha Seashores is a mashup of mango and peach flavors. Based on VinePair, Natty’s seltzers ought to retail for about 20 p.c lower than its rivals’ choices. Once they go on sale, they’ll be obtainable in 12-packs, 24-packs, and as particular person 25-ounce cans.


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However you can too seize some Natty Seltzer without cost: The model is gifting away 10 circumstances of the brand new drink to 100 fortunate sweepstakes winners throughout the U.S. Cheers to that.

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